HOW DO WE SEE

what’s going on?

N O T E V E N W R O N G*

Most of the organizational approaches and tools are obsolete - they were conceived based on the idea of an organization as a machine, so they work well for what is complicated but not for the complex reality of today. Therefore, what we are currently seeing in organizations is a giant focus on execution and efficiency, a strong capacity for measurement and quantification, scale and homogeneity. But also, fragmentation, reductionism, bureaucracy, polarization, incapacity to deal with paradoxes, lack of depth, imagination, curiosity, and trust. So, how to change this? What if we thought of an organization as a living adaptive system?

*A famous expression from theoretical physicist Wolfgang Pauli when he saw an approach, he felt didn’t make sense

WHAT DO WE DO?

an alternative path…

“Those who cannot change their minds cannot change anything.”

George Bernard Shaw

For us, the most fundamental shift is a shift in perspective, the shift of mind.

We work with leadership teams from a variety of industries and sizes to support the evolution and emergence of a new mindset and culture in their organizations.

Our main intention is to improve the way you and your team think and act:

  • Helping people to see the interconnectedness of everything;

  • Improving the quality of their bond and conversation, dialogue and trust;

  • Becoming more prepared to innovate and reinvent themselves and their organizations;

  • Increasing their understanding about complexity so they achieve simplicity;

We also believe that there is nothing to be fixed, people are not broken, they are genuinely good and no-one is superior or inferior to anyone.  But, there are superior and inferior ideas by which people get possessed - so we should constructively and gently confront and improve those ideas.

Fundamentally, our approach represents an attempt to move from a fragmentary/reductionist worldview towards a more participatory consciousness and can be used in situations such as organizational purpose and identity, culture, M&As, new organizational design and strategic planning to name a few. We believe that when individuals understand how their particular actions impact the greater system and come together to create a difference, anything is possible!

It sounds good, but how do we do it?

HOW DO

we do it?

We work basically on four types of projects:

  1. Soul-searching – Identity projects aimed at rescuing, revealing, or updating the essence and purpose of the company. Why and for what are we really busy doing what we do?

  2. Shared Meaning – Cultural projects aimed at the collective sharing of meanings and the synchronization of the movement to adapt to contextual challenges: narratives for new growth cycles, the co-creation of cultural values, and the process of spreading these meanings throughout the organization, generating synchronized movement. What is our understanding of the context, and how do we collectively respond in the best way, creating capacity for constant adaptation?

  3. Imagine-in-Action – Disruptive innovation projects aimed at reflecting and imagining future hypotheses that can provide a direction and mobilize the system, in addition to structuring the path to get there. This applies to businesses, organizations, or products. Where do we want to go? And how will we get there?

  4. Field Creation – Projects with leadership aimed at creating bonds, cohesion, dialogue capacity, and synchrony among organizational leaders, based on a new worldview, grounded in the logic of living systems. How do we interact to lead our system? What conditions do we need to create for the expected results to emerge?

The roots of our approach are not new, in fact they are very old, about 2,500 years old. But its the most effective method we know so far - the Socratic Method. It begins with a provocation that challenges the existing ways of thinking and opens space for a reflection that, when successful, promotes learning.

Although the type of conceptual and experiential provocation we make is always simple, gentle and respectful, its conceptual elements come from very deep sources, such as:

  • David Bohm’s implicate order;

  • Whitehead process philosophy;

  • Complexity and Chaos Theory;

  • Evolutionary Biology;

  • Philosophy of Science;

  • Otto Scharmer´s Theory U;

  • Milton Erickson´s human development;

  • Nora Bateson´s Warm Data Lab

  • John P Milton´s Way of Nature

  • Non-dual spiritual approaches such as Advaita-Vedanta, Dzoghchen, Taoism just to name a few…

SOME RECENT

projects

Organizational culture project combining 3 existing companies into one with a new ecosystemic strategy, including culture mapping and cocreating narrative and values for the whole organization

  • Leadership mobilization and facilitation of cells of experiments

  • Organizational change for the hospital business turn-around

  • Senior team cohesion and dialogue development

  • Assist the strategic planning process

Developing a new conceptual worldview and pattern of interaction among leadership team as a bases of complete organizational change which included culture, people development, recruiting etc.

  • Organizational culture change from a paternalistic technocracy to a humanized meritocracy

  • Creation of an integrated network of all Paraná operations (Plants, Forrest and R&D)

  • Evolution of Logistics from a support function to a strategic business partner.

Leadership team development generating a movement shift, focusing on future growth.

  • Integration of the new General Manager

  • Prepare the senior leadership team to respond adaptively to the new business context

  • Leadership forum restructuring to share the company leadership

Cultural Evolution Program, sensing current cultural patterns, their possibilities for evolution, creating a manifesto, and generating, in collaboration with COMEX and Directors, interventions for the emergence of new patterns

OUR TEAM

Mauricio Goldstein is a board member, consultant, professor, author and international speaker. He is also the co-founder of the Conscious Capitalism Institute in Brazil, and of LIVA, a healthcare startup, having received several awards in Brazil and in Europe due to the impact of his work as a global executive, and due to his studies. He is an explorer of the mysteries of the inner and outer world in his adventurous travel journeys and through spirituality.

Specialized in innovative organization models, organizational and cultural transformation, mergers and acquisitions, he is the author of the book “Novas Organizações para uma Nova Economia” (New Organizations for a New Economy) (Elsevier, 2014) and co-author of the book Games at Work: How to Recognize and Reduce Office Politics (Jossey-Bass, 2009) (in Brazil, Jogos Políticos nas Empresas, Elsevier, 2009), chosen as one of the best HR books in France in 2012.

Goldstein holds a master’s degree in Production Engineering, with graduate degrees in Organizational Development (Columbia University, USA), Organizational Constellations (Infosyon, Europe), Theory U – Master Class (Presencing Institute, USA), Brennan Healing Science (Barbara Brennan School of Healing, USA), Cultural Biology (Instituto Matríztico, Chile) and Biopsychology (Instituto Visão Futuro, Brazil). Before going into consulting, Mauricio had a successful executive career at companies such as Dow Química, Sanofi and Novartis, where he held the position of “Global Head of Organizational Transformation.”

Mauricio Goldstein

Charles applies a theoretical understanding of science and philosophy to a practical knowledge of what makes people tick—all to solve the increasingly complex problems that organizations face in producing and sustaining meaningful innovations. He is jargon-averse, never dogmatic, and relishes provoking people to develop a less-fragmentary worldview—which he believes kickstarts creativity, collaboration, and, most importantly, optimism.

Charles has over 20 years of experience in the field of innovation. He began as a planner in the advanced concepts team at Steelcase before moving to Motorola as its Latin America Consumer Experience Manager. He also served as Transformation director for What If innovation consultancy in Latin America, working on global projects for a variety of multinational companies across a range of sectors.

He holds a Ph.D. from the Illinois Institute of Technology where he studied artificial intelligence in design, complexity theory, and genetic algorithms. He also holds a master’s degree in production engineering from UFSC/Brazil and a B.A in industrial design from UFPE/Brazil. He has lectured on the design sciences at the University of Otago in New Zealand and has authored other three books: The Humble Designer, The Innovation Machine and the Holographic Innovation.

Charles Bezerra, Ph.D.

Culture and branding consultant with over 15 years of experience supporting companies in transforming their narratives and relationships with their diverse audiences. Brings a holistic and integrated approach through her background in Social Communication from ESPM, postgraduate degree in Psychology, and Ontological Coaching certification from the Appana Institute. Started her career in the marketing department of renowned companies such as Johnson & Johnson, worked as a branding consultant at GAD'Lippincott, and as a planner at Accenture/New Content agency. In addition to being responsible for managing the brand of the e-commerce Dafiti, she led the cultural transformation project of the group.

As an independent consultant, she has completed projects for large clients such as Fleury Group, DASA Group, Itaú, LATAM, Boticário Group, Klabin, and Kimberly & Clark, as well as startups such as fintech Weel and proptech Yuca. Puts her skills of empathy, investigative eye, communication, and systemic vision at the service of companies through the generation of powerful insights, based on the facilitation and deep listening of groups and individuals. Her interest in culture lies in believing in the power of interpersonal relationships for the transformation of the collective and society.

Marcela Torino

Human being in constant evolution, enthusiast and practitioner of new models of leadership and management appropriate for the Digital Age and the New Economy and builder of connections between the linear/mechanical world and the organic/complex world. Mechanical Production Engineer with specializations in Holacracy (HolacracyOne, France), Innovation and Change with Theory U (Presencing Institute, USA), Digital Acceleration (Hyper Island), Integral Coaching (Integral Coaching Canada), Group Facilitation and Organizational Transformation (MetaIntegral) and Cultural Transformation (Barrett Values Center - Richard Barret methodology), acted as a consultant at Falconi Consultores de Valores, as an entrepreneur, creating BMI (Business Management Institute), a Business Management consulting company, and Totvs Consulting, a joint venture with the Totvs group having, in addition to directing the consultancy, led and acted in more than one hundred projects of the most diverse subjects. After his entrepreneurial cycle, he became an executive, working in large companies, Natura (8 years) as Management Director and Business Unit Director, and BRF (1 year) as Global People and Management Director. Currently he is acting as a facilitator, organizational systems designer, coach, mentor, advisor, angel investor, TEDx speaker and lifelong learner. He has voluntarily supported Endeavor since 2002 as a mentor.

Daniel Levy

Artur Tacla

Artur Tacla is a psychologist and a consult specialized in transformational processes and organizational change, with more than 25 years of experience. He is a Trainer in Systemic Psychology and Thought and in Organizational and Family Constellations, in addition to holding a specialization in crisis management from the International Traumatology Institute – University of South Florida, and is an instructor certified by the same institute.

He holds a specialization in hypnotherapy and Eriksonian hypnotherapy, and training in a variety of innovative techniques, such as EMDR, TFT, TAT and BSFF. In addition, he is a Board Member of the Brazilian Institute of Conscious Capitalism. Tacla holds a degree in psychology from Pontifícia Universidade Católica de São Paulo (PUC-SP). He has worked on processes of organizational change, team-building, development of leadership, and coaching.

Methodological Partner

Contact us

Mauricio Goldstein

mauricio@holoflow.com.br

+55-11-99348-4078

Charles Bezerra

charles@holoflow.com.br

+55-11-94125-6789

Daniel Levy

levy@holoflow.com.br

+55-11-97523-9021

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